Current Research

Co-authors click here

For my take on: Do you think companies are sufficiently insured against attacks of their websites?     READ this paper

A Model to Analyze the Unfulfilled Promise of Cyber Insurance: The Impact of Secondary Loss“, January 2008.  Download pdfRead Abstract.

- By Tridib Bandhyopadhay, Vijay Mookerjee and Ram C. Rao


The Effect of Modes of Acquistion and Retention Strategies on Customer Profitability“, April 2008. Download pdfRead Abstract.

- By Erin M. Steffes, B.P.S Murthi, Ram C. Rao and Andrei Strijnev


Manufacturer Competition and Trade Promotions in the Presence of a Strategic Retailer“, January 2008. Download pdf. Right Click for Abstract

- By Ram C. Rao and Ranran Ruan



  1. You seem to be a prolific writer, now we have two in the family and a third one has already started her publishing career

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