Ram Rao

Student

Dissertation Title

First Appointment

1

Heikki J. Rinne

Committee Member
An Empirical Investigation of the Effects of Reference Prices on Sales

Pennsylvania State University, 1983

2

Kalyan Raman

Co-Chairman
The Effects of Advertising and Promotions on Reference Prices: A Varying Parameters Approach

Auburn University,
1984

3

Linda F. Jamieson

Co-Chairman
An Investigation of the Relationship Between Purchase Intention and Trial Behavior

Winner, Academy of Marketing Science Dissertation Competition

Northeastern University, 1985

4

John A. Norton

Committee Member
Growth, Diffusion and Technological Substitution in Industrial Markets: An Examination of the Semiconductor Industry

University of Virginia,
1985

5

Dipak Jain

Co-Chairman
Approaches to Inferring Market Structure

Northwestern University, 1986

6

Kay Keck

Co-Chairman
Uncertainty and Product Management

University of New Georgia, 1987

7

Steve Perkins

Co-Chairman
The Role of Expertise in Marketing Decision Making

Pennsylvania State University, 1987

8

Pamela Pickard

Co-Chairman
Specification Issues and Optimal Transformations in Market Response Models

Washington University, St. Louis, 1987

9

Susan Higgins

Co-Chairman
Aggregation Issues in the Logit Model of Brand Choice: Theory and Empirical Results

Texas Christian University, 1987

10

Edwin Tang

Committee Member
New Perspectives on Competitive Interactions: A Dynamic Warfare Model of the Market Share System

North Carolina State University, 1988

11

Marcia Armstrong

Committee Member
Retail Response to Trade Promotions: An Incremental Analysis of Forward Buying and Retail Promotion

Washington University, St. Louis, 1989

12

Minakshi Trivedi

Co-Chairman
A Theoretical and Empirical Framework for the Analysis of Stochastic Choice and Variety Seeking

SUNY, Buffalo, 1989

13

Giles D’Souza

Chairman
Advertising and Brand Preferences: Theory and Experimental Evidence

University of Alabama, 1990

14

V. Padmanabhan

Co-Chairman
Issues in Pricing Theory

Runner up Frank Bass Award, 1993

Stanford University, 1990

15

Michael Morgan

Committee Member
Heterogeneity in Brand Choice Under the Zero-Order Assumption: A Theoretical, Behavioral and Empirical Investigation

Cornell University, 1990

16

Peter Popkowski

Committee Member
Investigating Unobserved Heterogeneity in Stochastic Models of Consumer Choice

University of Alberta, 1991

17

James Stewart

Chairman
Expert Systems in Marketing: Estimating Market Potential for New products in the Direct Mail Insurance Industry

Consultant, 1992

18

Ralph Kaufman

Committee Member
Implications of Product Type, Application and Buying Environment for Design and Marketing Strategy: A Conjoint Approach

Continues as Senior Product Purchase Manager,
Oryx, 1993

19

Lakshmi Achal

Chairman
Product Line and Price Dynamics under Uncertainty and Entry

Chilton Research, 1994

20

T.V. Krishnan

Co-Chairman
Optimal Marketing Mix Policies for New Products Introduction

Nijenrode University, The Netherlands, 1994

21

Ramesh Arjunji

Committee Member
Retailer’s Optimal Response to Trade Deals: An Analysis under Uncertainty

Yale University, 1994

22

Demetrios Vakratsas

Committee Member
Effect of Deals on Purchase Acceleration: An Investigation of Heterogeneity Issues

Post-Doctoral Fellow,
London Business School, 1994

23

Shubha Srinivasan

Chairman
Managerial Issues in Franchising: Flexibility, Coordination and Control

Carnegie-Mellon University, 1995

24

Chris Cheung

Chairman
Entry Strategies in High-Tech Product Categories under Multiple Standards, Uncertainty and Competition

A.C. Nielsen and Company, 1995

25

Naga Kanagal

Committee Member
Marketing

Indian Institute of Management, Bangalore 1997

26

Niladri Syam

Chairman
Managerial Issues in Promotions: Firm-level Co-ordination and Retail Competition

Tilburg University, 1998

27.

Tarun Dewan

Committee Member
Essays in Marketing

University of Toronto, 1999

28.

Victoria Gylys

Committee Member
Diffusion Models with Applications to Telecommunications

Consultant, 2000

29.

Hurrem Yilmaz

Committee Member
Marketing

University of Nevada, Las Vegas, 2001

30.

Ranran Ruan

Chairman
Marketing Competition: Price Promotions and Internet Retailing

Post Doctoral Fellow, University of Houston, 2002

31

Erin Steffes

Co-Chairman
Establishing the Link Between Relationship Marketing, Customer Profitability and Customer Lifetime

Towson University, 2005

32

Seungwon Jeon

Co-Chairman

St. John Fisher College, 2007

33

Howard Dover

CoChairman
The Development of a Multiple Service Customer Lifetime Value Model

Salisbury University, Perdue School of Business, 2007

34

Shweta Singh

CoChairman
Three Essays on Risk-Adjusted Customer Lifetime Value and Returns to Search

Texas Women’s University, 2008

35

Manish Gangwar

CoChairman
Curent Student

36

Marina Girju

CoChairman
Current Student