Advertising
RAM C. RAO,
“Equilibrium Advertising in an Oligopoly with Nerlove Arrow Advertising Dynamics: Existence and Stability,” Proceedings of the 10thIFIP Conference on System Modeling and Optimization, Springer Verlag, New York, 1982, 754-761.
RAM C. RAO,
“Advertising Decisions in Oligopoly: An Industry Equilibrium Analysis,” Optimal Control Applications & Methods, 5 (4), 1984 (October-December), 331-344.
RAM C. RAO,
“A Note on Optimal and Near Optimal Advertising Strategies,” Management Science, 31 (3), 1985 (March), 376-377.
RAM C. RAO,
“Estimating Continuous Time Advertising-Sales Models,” Marketing Science, 5 (2), 1986 (spring), 125-142.
Peter T. L. Popkowski Leszczyc and RAM C. RAO,
“An Empirical Analysis of National and Local Advertising Effect on Price Elasticity,” Journal of Marketing Letters, 1 (2), 1990, 149-160.
Kalyan Raman and RAM C. RAO,
“Quadratic Approximation to Unobservables in Continuous Time Sales-Advertising Models,” Proceedings, American Marketing Educators’ Conference, San Francisco, California, 1994 (August), 253-259.
Giles D’Souza and RAM C. RAO,
“Can Repeating an Advertisement More than the Competition Affect Brand Preference in a Mature Market?,” Journal of Marketing, 59, 1995 (April), 32-42.
Giles D’Souza and RAM C. RAO,
“A Model of Advertising Effects and Probabilistic Preferences,” Proceedings, American Marketing Educators’ Conference, Washington D.C. 1995 (August), 289-96.
Giles D’Souza and RAM C. RAO,
“Equilibrium Advertising in Repetition/Copy Attraction Models,” Proceedings, Decision Sciences Conference, 1995.
RAM C. RAO and Shuba Srinivasan,
“An Analysis of Advertising Royalty in Franchise Contracts,” Journal of Marketing Channels, 8 (3/4), 2001 85-118.
