Competition and Strategy

RAM C. RAO and David P. Rutenberg,

“Pre-empting an Alert Rival:Strategic Timing of the First Plant by Analysis of Sophisticated Rivalry,” The Bell Journal of Economics, 10 (3), 1979 (autumn), 412-428.

RAM C. RAO,

“Equilibrium Advertising in an Oligopoly with Nerlove Arrow Advertising Dynamics: Existence and Stability,” Proceedings of the 10thIFIP Conference on System Modeling and Optimization, Springer Verlag, New York, 1982, 754-761.

RAM C. RAO,

“Advertising Decisions in Oligopoly: An Industry Equilibrium Analysis,” Optimal Control Applications & Methods, 5 (4), 1984 (October-December), 331-344.

RAM C. RAO and Frank M. Bass,

“Competition, Strategy and Price Dynamics: A Theoretical and Empirical Investigation,”Journal of Marketing Research, Special Issue on Competition, XXII (3), 1985 (August), 283-296.

Kay L. Keck and RAM C. RAO,

“Segmentation and Endogenous Entry Under Consumer Uncertainty of Novel Technologies,” Annales Des Telecommunications, 42 (11-12), 1987 (November-December), 686-692.

RAM C. RAO,

“Compensating Heterogeneous Salesforces: Some Explicit Solutions,” Marketing Science, 9 (4), 1990 (fall), 319-341.

RAM C. RAO,

“Pricing and Promotions in Asymmetric Duopolies,” Marketing Science, 10 (2), 1991 (spring), 131-144, Runner up John D. C. Little Award for the best paper in a TIMS journal, 1991.

RAM C. RAO,

“Promoting to Strategic Consumers,” Managerial and Decision Economics, 13(3), 1992 (May-June), 215-222.

V. Padmanabhan and RAM C.RAO,

“Warranties for Heterogeneous Consumers:Theory and an Application to the Case of Automobiles,” Marketing Science, 12 (3), 1993 (summer), 230-247.Runner-up, Frank Bass Dissertation Award, 1993; Runner-up John D. C. Little Award for the best paper in a TIMS journal, 1993; Runner up AMA award for the Best Paper in Services Marketing, 1993.

RAM C. RAO and Shuba Srinivasan,

“Why are Royalty Rates Higher in Service Type Franchises?,” Journal of Economics & Management Strategy, 4(1), 1995 (spring), 7-31.

RAM C. RAO, Ramesh Arjunji and B.P.S. Murthi,

“Game Theory and Empirical Generalizations Concerning Competitive Promotions,” Marketing Science, 14(3, Part 2), 1995, G89-100.

Trichy V. Krishnan and RAM C. RAO,

“Double Couponing and Retail Pricing in a Couponed Category,” Journal of Marketing Research, XXXII, 1995 (November), 419-32.

(b) Abstracted, titled “Food Fight,” in Digest of Management Research, 7(2), 1996 (April), 15-6.

Giles D’Souza and RAM C. RAO,

“Equilibrium Advertising in Repetition/Copy Attraction Models,” Proceedings, Decision Sciences Conference, 1995.

Rajiv Lal and RAM C. RAO,

“Supermarket Competition: The Case of Every Day Low Pricing,” Marketing Science, 16 (1), 1997, 60-80.

RAM C. RAO and Shuba Srinivasan,

“An Analysis of Advertising Royalty in Franchise Contracts,”Journal of Marketing Channels, 8 (3/4), 2001 85-118.

RAM C. RAO and Niladri Syam,

“Equilibrium Price Communication and Unadvertised Specials by Competing Supermarkets,” Marketing Science, 20 (1), 2001, 61-81.

Trichy Krishnan, Kitty Koelemeijer and RAM C. RAO,

“Consistent Assortment Provision and Service Provision in a Retail Environment,” Marketing Science, 21 (1), 2002, 54-73.

Dimitri Vakratsas, RAM C. RAO and G. Kalyanaram,

“Responding to the Pioneer,” Marketing Letters, 14 (3), 2003, 203-216.

Gila E. Fruchter, RAM C. RAO and Mengze Shi,

“Dynamic Network-Based Discriminatory Pricing,” Journal of Optimization Theory and Applications, 128(3), March 2006, 581-604.

Nanda Kumar and RAM C. RAO,

“Using Basket Composition Data for Intelligent Supermarket Pricing,” Marketing Science, 25(2), March-April 2006, 188-199.

Kutsal Dogan, Ernan Haruvy and RAM C. RAO,

“Who Should Practice Price discrimination Using Rebates in an Asymmetric Duopoly?,” Quantitative Marketing and Economics, 8(1), March 2010, 61-90. Download.

Nanda Kumar, Suresh Radhakrishnan and RAM C. RAO,

“Private Label Vendor Selection in as Supply Chain: Quality and Clientele Effects,” Journal of Retailing, 86(2), June 2010, 148-58. Abstract.

RAM C. RAO

“Package size and competition,” Marketing Science, 31(1),  January-February 2012, 52–54.

BOOK CHAPTERS

RAM C. RAO,

“Coordination in Marketing Channels:Comments,” Productivity in Distribution, ed., Elsevier North-Holland, Amsterdam, 1983, 35-36.

RAM C. RAO,

“Strategic Pricing of Durables Under Competition,” in Issues in Pricing:Theory and Research, ed. Timothy M. Devinney, Lexington Books, Lexington, 1988, 197-218.

RAM C. RAO,

“The Impact of Competition on Strategic Marketing Decisions,” in The Interface of Marketing and Strategy, eds. George Day, Barton Weitz and Robin Wensley, Jai Press, 1990.

Frank M. Bass and RAM C. RAO,

“Equilibrium Dynamic Pricing of New Products in Oligopolies: Theory and Evidence,” Proceedings of the 1st Marketing Science Conference, Los Angeles, ed., Fred Zufryden, 1983, 11-35.

RAM C. RAO,

“Game Theory: An Overview,” in Encyclopedia of Social Measurement, Editor-in-Chief: Kimberly Kempf-Leonard, Elsevier Academic Press, 2005, vol. 1, 85-97.

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