Complete List

RAM C. RAO and David P. Rutenberg,

“Multilocation Plant Sizing and Timing,” Management Science, 23 (11), 1977 (July), 1187-1198.

RAM C. RAO and Ronald E. Turner,

“Sales Force Specialization and Selling Effectiveness,” Proceedings, American Marketing Educators’ Conference, Chicago, Illinois, 1978 (August), 253-259.Reprinted in Sales Management: New Developments from Behavioral and Decision Model Approach, Richard P. Bagozzi, (ed.), Marketing Science Institute Report No. 79-107, Cambridge, Massachusetts, 1979, 377-385.

RAM C. RAO and David P. Rutenberg,

“Pre-empting an Alert Rival: Strategic Timing of the First Plant by Analysis of Sophisticated Rivalry,” The Bell Journal of Economics, 10 (3), 1979 (autumn), 412-428.

RAM C. RAO and Timothy L. Shaftel,

“Computational Experience on an Algorithm for the Transportation Problem with Non-Linear Objective Functions,” Naval Research Logistics Quarterly, 27 (1), 1980 (March), 145-157.

RAM C. RAO,

“Equilibrium Advertising in an Oligopoly with Nerlove Arrow Advertising Dynamics: Existence and Stability,” Proceedings of the 10thIFIP Conference on System Modeling and Optimization, Springer Verlag, New York, 1982, 754-761.

RAM C. RAO and Ronald E. Turner,

“Organization and Effectiveness of the Multiple Product Sales Force,” Journal of Personal Selling & Sales Management, IV (1), 1984 (May), 24-30, Winner of MU KAPPA TAU Award for Best Paper in the journal in 1984.

RAM C. RAO,

“Advertising Decisions in Oligopoly: An Industry Equilibrium Analysis,” Optimal Control Applications & Methods, 5 (4), 1984 (October-December), 331-344.

RAM C. RAO,

“A Note on Optimal and Near Optimal Advertising Strategies,” Management Science, 31 (3), 1985 (March), 376-377.

RAM C. RAO and Frank M. Bass,

“Competition, Strategy and Price Dynamics: A Theoretical and Empirical Investigation,”Journal of Marketing Research, Special Issue on Competition, XXII (3), 1985 (August), 283-296.

RAM C. RAO,

“Skimming Pricing for a Class of Diffusion Models,” Optimal Control Applications & Methods, 7 (2), 1986 (April-June), 209-215.

RAM C. RAO,

“Estimating Continuous Time Advertising-Sales Models,” Marketing Science, 5 (2), 1986 (spring), 125-142.

Kay L. Keck and RAM C. RAO,

“Segmentation and Endogenous Entry Under Consumer Uncertainty of Novel Technologies,” Annales Des Telecommunications, 42 (11-12), 1987 (November-December), 686-692.

RAM C. RAO and Timothy L. Shaftel,

“The Capacitated Transportation-Production Problem: Computational Experience,” Engineering Costs and Production Economics, 18, 1989, 45-54.

W. Steven Perkins and RAM C. RAO,

“The Role of Experience in Information Use and Decision Making by Marketing Managers,” Journal of Marketing Research, XXVII (1),1990 (February), 1-10.

Dipak C. Jain and RAM C. RAO,

“Effect of Price on the Demand for Durables: Modeling, Estimation and Findings,” Journal of Business Economics and Statistics, 8 (2), 1990 (April), 163-170.

Peter T. L. Popkowski Leszczyc and RAM C. RAO,

“An Empirical Analysis of National and Local Advertising Effect on Price Elasticity,” Journal of Marketing Letters, 1 (2), 1990, 149-160.

RAM C. RAO,

“Compensating Heterogeneous Salesforces: Some Explicit Solutions,” Marketing Science, 9 (4), 1990 (fall), 319-341.

RAM C. RAO,

“Pricing and Promotions in Asymmetric Duopolies,” Marketing Science, 10 (2), 1991 (spring), 131-144, Runner up John D. C. Little Award for the best paper in a TIMS journal, 1991.

RAM C. RAO,

“Promoting to Strategic Consumers,” Managerial and Decision Economics, 13(3), 1992 (May-June), 215-222.

V. Padmanabhan and RAM C.RAO,

“Warranties for Heterogeneous Consumers: Theory and an Application to the Case of Automobiles,” Marketing Science, 12 (3), 1993 (summer), 230-247. Runner-up, Frank Bass Dissertation Award, 1993; Runner-up John D. C. Little Award for the best paper in a TIMS journal, 1993; Runner up AMA award for the Best Paper in Services Marketing, 1993.

Dipak C. Jain and RAM C. RAO,

“A Simulation Study of Alternative Methods to Infer Market Structures,” European Journal of Operations Research, Special Issue on Stochastic Choice Models, 76(2), 1994.

Minakshi Trivedi, Frank M. Bass and RAM C. RAO,

“Stochastic Modeling of Variety Seeking in Choice Behavior,” Marketing Science, 13(3), 1994 (summer), 274-297.

Kay L. Keck and RAM C. RAO,

“A New Method for Measuring Uncertain Consumer Preferences,” Proceedings, American Marketing Educators’ Conference, San Francisco, California, 1994 (August), 253-259.

Kalyan Raman and RAM C. RAO,

“Quadratic Approximation to Unobservables in Continuous Time Sales-Advertising Models,” Proceedings, American Marketing Educators’ Conference, San Francisco, California, 1994 (August), 253-259.

RAM C. RAO and Shuba Srinivasan,

“Why are Royalty Rates Higher in Service Type Franchises?,” Journal of Economics & Management Strategy, 4(1), 1995 (spring), 7-31.

Giles D’Souza and RAM C. RAO,

“Can Repeating an Advertisement More than the Competition Affect Brand Preference in a Mature Market?,” Journal of Marketing, 59, 1995 (April), 32-42.

RAM C. RAO,

“Testing for the Independence of Competitive Promotions, ” Proceedings, American Marketing Educators’ Conference, Washington D.C. 1995 (August), 496-501.

Giles D’Souza and RAM C. RAO,

“A Model of Advertising Effects and Probabilistic Preferences,” Proceedings, American Marketing Educators’ Conference, Washington D.C. 1995 (August), 289-96.

RAM C. RAO, Ramesh Arjunji and B.P.S. Murthi,

“Game Theory and Empirical Generalizations Concerning Competitive Promotions,” Marketing Science, 14(3, Part 2), 1995, G89-100.

Trichy V. Krishnan and RAM C. RAO,

“Double Couponing and Retail Pricing in a Couponed Category,” Journal of Marketing Research, XXXII, 1995 (November), 419-32.

(b) Abstracted, titled “Food Fight,” in Digest of Management Research, 7(2), 1996 (April), 15-6.

Giles D’Souza and RAM C. RAO,

“Equilibrium Advertising in Repetition/Copy Attraction Models,” Proceedings, Decision Sciences Conference, 1995.

Rajiv Lal and RAM C. RAO,

“Supermarket Competition: The Case of Every Day Low Pricing,” Marketing Science, 16 (1), 1997, 60-80.

RAM C. RAO and Shuba Srinivasan,

“An Analysis of Advertising Royalty in Franchise Contracts,” Journal of Marketing Channels, 8 (3/4), 2001 85-118.

RAM C. RAO and Niladri Syam,

“Equilibrium Price Communication and Unadvertised Specials by Competing Supermarkets,” Marketing Science, 20 (1), 2001, 61-81.

Gila Fruchter and RAM C. RAO,

“Dynamic Two-Part Tariff for a Network Service,” Journal of Service Research, 4(August), 3-14. Lead Article, Finalist, Excellence in Service Research Award, 2002. 2001, 61-81

Trichy Krishnan, Kitty Koelemeijer and RAM C. RAO,

“Consistent Assortment Provision and Service Provision in a Retail Environment,” Marketing Science, 21 (1), 2002, 54-73.

Dimitri Vakratsas, RAM C. RAO and G. Kalyanaram,

“Responding to the Pioneer,” Marketing Letters, 14 (3), 2003, 203-216.

Norris Bruce, Ernan Haruvy and RAM C. RAO,

“Seller Rating, Price, and Default in Online Auctions” Journal of Interactive Marketing, 18 (4), 2004, 37-50.

Gila E. Fruchter, RAM C. RAO and Mengze Shi,

“Dynamic Network-Based Discriminatory Pricing,” Journal of Optimization Theory and Applications, 128(3), March 2006, 581-604.

Nanda Kumar and RAM C. RAO,

“Using Basket Composition Data for Intelligent Supermarket Pricing,” Marketing Science, 25(2), March-April 2006, 188-199.

BOOK CHAPTERS

RAM C. RAO,

“Coordination in Marketing Channels: Comments,” Productivity in Distribution, ed., Elsevier North-Holland, Amsterdam, 1983, 35-36.

RAM C. RAO,

“Labor Productivity in Department Stores: Comments,” Productivity in Distribution, ed., Elsevier North-Holland, Amsterdam, 1983, 93-94.

RAM C. RAO,

“Strategic Pricing of Durables Under Competition,” in Issues in Pricing:Theory and Research, ed. Timothy M. Devinney, Lexington Books, Lexington, 1988, 197-218.

RAM C. RAO,

“The Impact of Competition on Strategic Marketing Decisions,” in The Interface of Marketing and Strategy, eds. George Day, Barton Weitz and Robin Wensley, Jai Press, 1990.

Frank M. Bass and RAM C. RAO,

“Equilibrium Dynamic Pricing of New Products in Oligopolies: Theory and Evidence,” Proceedings of the 1st Marketing Science Conference, Los Angeles, ed., Fred Zufryden, 1983, 11-35.

RAM C. RAO,

“Game Theory: An Overview,” in Encyclopedia of Social Measurement, Editor-in-Chief: Kimberly Kempf-Leonard, Elsevier Academic Press, 2005, vol. 1, 85-97.

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