Game Theory

 

RAM C. RAO and David P. Rutenberg,

“Pre-empting an Alert Rival: Strategic Timing of the First Plant by Analysis of Sophisticated Rivalry,” The Bell Journal of Economics, 10 (3), 1979 (autumn), 412-428.

RAM C. RAO,

“Equilibrium Advertising in an Oligopoly with Nerlove Arrow Advertising Dynamics: Existence and Stability,” Proceedings of the 10thIFIP Conference on System Modeling and Optimization, Springer Verlag, New York, 1982, 754-761.

RAM C. RAO,

“Advertising Decisions in Oligopoly: An Industry Equilibrium Analysis,” Optimal Control Applications & Methods, 5 (4), 1984 (October-December), 331-344.

Kay L. Keck and RAM C. RAO,

“Segmentation and Endogenous Entry Under Consumer Uncertainty of Novel Technologies,” Annales Des Telecommunications, 42 (11-12), 1987 (November-December), 686-692.

RAM C. RAO,

“Pricing and Promotions in Asymmetric Duopolies,” Marketing Science, 10 (2), 1991 (spring), 131-144, Runner up John D. C. Little Award for the best paper in a TIMS journal, 1991.

RAM C. RAO,

“Promoting to Strategic Consumers,” Managerial and Decision Economics, 13(3), 1992 (May-June), 215-222.

RAM C. RAO, Ramesh Arjunji and B.P.S. Murthi,

“Game Theory and Empirical Generalizations Concerning Competitive Promotions,” Marketing Science, 14(3, Part 2), 1995, G89-100.

Trichy V. Krishnan and RAM C. RAO,

“Double Couponing and Retail Pricing in a Couponed Category,” Journal of Marketing Research, XXXII, 1995 (November), 419-32.

(b) Abstracted, titled “Food Fight,” in Digest of Management Research, 7(2), 1996 (April), 15-6.

Giles D’Souza and RAM C. RAO,

“Equilibrium Advertising in Repetition/Copy Attraction Models,” Proceedings, Decision Sciences Conference, 1995.

Rajiv Lal and RAM C. RAO,

“Supermarket Competition: The Case of Every Day Low Pricing,” Marketing Science, 16 (1), 1997, 60-80.

RAM C. RAO and Niladri Syam,

“Equilibrium Price Communication and Unadvertised Specials by Competing Supermarkets,” Marketing Science, 20 (1), 2001, 61-81.

Trichy Krishnan, Kitty Koelemeijer and RAM C. RAO,

“Consistent Assortment Provision and Service Provision in a Retail Environment,” Marketing Science, 21 (1), 2002, 54-73.

Nanda Kumar and RAM C. RAO,

“Using Basket Composition Data for Intelligent Supermarket Pricing,” Marketing Science, 25(2), March-April 2006, 188-199.

BOOK CHAPTERS

RAM C. RAO,

“Strategic Pricing of Durables Under Competition,” in Issues in Pricing:Theory and Research, ed. Timothy M. Devinney, Lexington Books, Lexington, 1988, 197-218.

RAM C. RAO,

“The Impact of Competition on Strategic Marketing Decisions,” in The Interface of Marketing and Strategy, eds. George Day, Barton Weitz and Robin Wensley, Jai Press, 1990.

RAM C. RAO,

“Game Theory: An Overview,” in Encyclopedia of Social Measurement, Editor-in-Chief: Kimberly Kempf-Leonard, Elsevier Academic Press, 2005, vol. 1, 85-97.

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