RAM C. RAO and David P. Rutenberg,
“Multilocation Plant Sizing and Timing,” Management Science, 23 (11), 1977 (July), 1187-1198.
W. Steven Perkins and RAM C. RAO,
“The Role of Experience in Information Use and Decision Making by Marketing Managers,” Journal of Marketing Research, XXVII (1),1990 (February), 1-10.
Dipak C. Jain and RAM C. RAO,
“A Simulation Study of Alternative Methods to Infer Market Structures,” European Journal of Operations Research, Special Issue on Stochastic Choice Models, 76(2), 1994.
Minakshi Trivedi, Frank M. Bass and RAM C. RAO,
“Stochastic Modeling of Variety Seeking in Choice Behavior,” Marketing Science, 13(3), 1994 (summer), 274-297.
Kay L. Keck and RAM C. RAO,
“A New Method for Measuring Uncertain Consumer Preferences,” Proceedings, American Marketing Educators’ Conference, San Francisco, California, 1994 (August), 253-259.
Giles D’Souza and RAM C. RAO,
“Can Repeating an Advertisement More than the Competition Affect Brand Preference in a Mature Market?,” Journal of Marketing, 59, 1995 (April), 32-42.
RAM C. RAO,
“Testing for the Independence of Competitive Promotions, ” Proceedings, American Marketing Educators’ Conference, Washington D.C. 1995 (August), 496-501.
Giles D’Souza and RAM C. RAO,
“A Model of Advertising Effects and Probabilistic Preferences,” Proceedings, American Marketing Educators’ Conference, Washington D.C. 1995 (August), 289-96.
