Ram Rao

RAM C. RAO,

“Pricing and Promotions in Asymmetric Duopolies,” Marketing Science, 10 (2), 1991 (spring), 131-144, Runner up John D. C. Little Award for the best paper in a TIMS journal, 1991.

RAM C. RAO,

“Promoting to Strategic Consumers,” Managerial and Decision Economics, 13(3), 1992 (May-June), 215-222.

V. Padmanabhan and RAM C.RAO,

“Warranties for Heterogeneous Consumers: Theory and an Application to the Case of Automobiles,” Marketing Science, 12 (3), 1993 (summer), 230-247. Runner-up, Frank Bass Dissertation Award, 1993; Runner-up John D. C. Little Award for the best paper in a TIMS journal, 1993; Runner up AMA award for the Best Paper in Services Marketing, 1993.

RAM C. RAO,

“Testing for the Independence of Competitive Promotions, ” Proceedings, American Marketing Educators’ Conference, Washington D.C. 1995 (August), 496-501.

RAM C. RAO, Ramesh Arjunji and B.P.S. Murthi,

“Game Theory and Empirical Generalizations Concerning Competitive Promotions,” Marketing Science, 14(3, Part 2), 1995, G89-100.

Trichy V. Krishnan and RAM C. RAO,

“Double Couponing and Retail Pricing in a Couponed Category,” Journal of Marketing Research, XXXII, 1995 (November), 419-32.

(b) Abstracted, titled “Food Fight,” in Digest of Management Research, 7(2), 1996 (April), 15-6.

Rajiv Lal and RAM C. RAO,

“Supermarket Competition: The Case of Every Day Low Pricing,” Marketing Science, 16 (1), 1997, 60-80.

RAM C. RAO and Niladri Syam,

“Equilibrium Price Communication and Unadvertised Specials by Competing Supermarkets,” Marketing Science, 20 (1), 2001, 61-81.

Trichy Krishnan, Kitty Koelemeijer and RAM C. RAO,

“Consistent Assortment Provision and Service Provision in a Retail Environment,” Marketing Science, 21 (1), 2002, 54-73.

Norris Bruce, Ernan Haruvy and RAM C. RAO,

“Seller Rating, Price, and Default in Online Auctions” Journal of Interactive Marketing, 18 (4), 2004, 37-50.

Nanda Kumar and RAM C. RAO,

“Using Basket Composition Data for Intelligent Supermarket Pricing,” Marketing Science, 25(2), March-April 2006, 188-199.

BOOK CHAPTERS

RAM C. RAO,

“Labor Productivity in Department Stores: Comments,” Productivity in Distribution, ed., Elsevier North-Holland, Amsterdam, 1983, 93-94.