How long do the effects of a banner ad last? When is it a good idea to talk about the product and when should consumers be given price information? And does it matter if the ad is GIF, Flash or in rich media? These are practical questions that advertisers wrestle with every day. And the answers are not obvious. You can find my take on these under Current Research. It could answer your questions and if not it will give you lots of food for thought. You can also leave a response below.