Posted by: ramcrao | June 9, 2016

Digital Banner Advertising

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How long do the effects of a banner ad last? When is it a good idea to talk about the product and when should consumers be given price information? And does it matter if the ad is GIF, Flash or in rich media? These are practical questions that advertisers wrestle with every day. And the answers are not obvious. You can find my take on these under Current Research. It could answer your questions and if not it will give you lots of food for thought. You can also leave a response below.

Posted by: ramcrao | April 27, 2016

New: Osborne Effect

Osborne

Many in the tech world think that pre-announcing a new product is a death wish. They recall the tragic saga of Osborne Computer Corporation from way back in 1981. Are they right?  Or are they generals fighting the last war?You can find my take on this under  Current Research. You can also leave a response below.

Posted by: ramcrao | December 4, 2014

New: Rationed Promotions

Rationed Promotions

Airlines offer limited seats at low prices and later hike up prices. A little like Black Friday. Why, you might ask. You can find my take on this under Current Research. And if you are curious, check out what would happen when airlines compete. You can also leave a response below.

Posted by: ramcrao | October 22, 2014

Groupon Display

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Have you ever noticed that GROUPON displays Deal sales? Why, you might ask. You will find my take on this under Current Research. You can also leave a response below.

Posted by: ramcrao | May 7, 2008

Cyber Security

Do you think firms are sufficiently insured against cyber security attacks? You will find my take on this here.

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