Current Research

Co-authors click here

For my take on: What should we make of Rationed Promotions?     READ this paper

Managing Competition: Promotions that Reduce Pricing Pressure“, October 2014. Download pdf.  Read Abstract

- By David W. Richardson and Ram C. Rao


An Equilibrium Analysis of Daily Deal Strategies: When Should a Daily Deal Website Display Deal Sales?”, October 2014.  Download pdfRead Abstract.

– By Upender Subramanian and Ram C. Rao


Relating Heavy Snacking to Variation in Consumption Across Snack Brands and Categories“, September 2013. Download pdfRead Abstract.

- By Marina Girju, B.P.S Murthi, and Ram C. Rao





  1. You seem to be a prolific writer, now we have two in the family and a third one has already started her publishing career

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