Co-authors click here
For my take on: Digital Banner Advertising READ this paper
“A Dynamic Model for Digital Advertising: The Effects of Creative Formats, Message Content and Targeting on Engagement”, April 2016. Download pdf. Read Abstract.
– By Norris I. Bruce, B.P.S. Murthi and Ram C. Rao
“New Product Preannouncement: Phantom Products, Unexpected Cannibalization and the Osborne Effect”, April 2016. Download pdf. Read Abstract.
– By Ram C. Rao and Ozge Turut
“Managing Competition: Promotions that Reduce Pricing Pressure“, October 2014. Download pdf. Read Abstract.
– By David W. Richardson and Ram C. Rao
“Unintended Consequences of Promotions: Should Managers Worry about Consumer Stockpiling?”, April 2015. Download pdf. Read Abstract.
– By Manish Gangwar, Nanda Kumar and Ram C. Rao
“An Equilibrium Analysis of Daily Deal Strategies: When Should a Daily Deal Website Display Deal Sales?”, Management Science 2016. Download pdf of working paper. Read Abstract.
– By Upender Subramanian and Ram C. Rao
“Relating Heavy Snacking to Variation in Consumption Across Snack Brands and Categories“, September 2013. Download pdf. Read Abstract.
– By Marina Girju, B.P.S Murthi, and Ram C. Rao