Channels / Franchising

Peter T. L. Popkowski Leszczyc and RAM C. RAO,

“An Empirical Analysis of National and Local Advertising Effect on Price Elasticity,” Journal of Marketing Letters, 1 (2), 1990, 149-160.


“Pricing and Promotions in Asymmetric Duopolies,” Marketing Science, 10 (2), 1991 (spring), 131-144, Runner up John D. C. Little Award for the best paper in a TIMS journal, 1991.

V. Padmanabhan and RAM C.RAO,

“Warranties for Heterogeneous Consumers: Theory and an Application to the Case of Automobiles,” Marketing Science, 12 (3), 1993 (summer), 230-247. Runner-up, Frank Bass Dissertation Award, 1993; Runner-up John D. C. Little Award for the best paper in a TIMS journal, 1993; Runner up AMA award for the Best Paper in Services Marketing, 1993.

RAM C. RAO and Shuba Srinivasan,

“Why are Royalty Rates Higher in Service Type Franchises?,” Journal of Economics & Management Strategy, 4(1), 1995 (spring), 7-31.

Trichy V. Krishnan and RAM C. RAO,

“Double Couponing and Retail Pricing in a Couponed Category,” Journal of Marketing Research, XXXII, 1995 (November), 419-32.

(b) Abstracted, titled “Food Fight,” in Digest of Management Research, 7(2), 1996 (April), 15-6.

RAM C. RAO and Shuba Srinivasan,

“An Analysis of Advertising Royalty in Franchise Contracts,” Journal of Marketing Channels, 8 (3/4), 2001 85-118.

Trichy Krishnan, Kitty Koelemeijer and RAM C. RAO,

“Consistent Assortment Provision and Service Provision in a Retail Environment,” Marketing Science, 21 (1), 2002, 54-73.

Upender Subramanian and RAM C. RAO  

“Leveraging Experienced Consumers to Attract New Consumers: An Equilibrium Analysis of Displaying Deal Sales by Daily Deal Websites,” Management Science, 33(1), to appear  2016.



“Coordination in Marketing Channels: Comments,” Productivity in Distribution, ed., Elsevier North-Holland, Amsterdam, 1983, 35-36.

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