Digital Marketing Strategy

Norris Bruce, Ernan Haruvy and RAM C. RAO, 

“Seller Rating, Price, and Default in Online Auctions” Journal of Interactive Marketing, 18 (4), 2004, 37-50.

Upender Subramanian and RAM C. RAO  

“Leveraging Experienced Consumers to Attract New Consumers: An Equilibrium Analysis of Displaying Deal Sales by Daily Deal Websites,” Management Science, to appear  2016. ABSTRACT

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