Miscellaneous

RAM C. RAO and David P. Rutenberg,

“Multilocation Plant Sizing and Timing,” Management Science, 23 (11), 1977 (July), 1187-1198.

W. Steven Perkins and RAM C. RAO,

“The Role of Experience in Information Use and Decision Making by Marketing Managers,” Journal of Marketing Research, XXVII (1),1990 (February), 1-10.

Dipak C. Jain and RAM C. RAO,

“A Simulation Study of Alternative Methods to Infer Market Structures,” European Journal of Operations Research, Special Issue on Stochastic Choice Models, 76(2), 1994.

Minakshi Trivedi, Frank M. Bass and RAM C. RAO,

“Stochastic Modeling of Variety Seeking in Choice Behavior,” Marketing Science, 13(3), 1994 (summer), 274-297.

Kay L. Keck and RAM C. RAO,

“A New Method for Measuring Uncertain Consumer Preferences,” Proceedings, American Marketing Educators’ Conference, San Francisco, California, 1994 (August), 253-259.

Giles D’Souza and RAM C. RAO,

“Can Repeating an Advertisement More than the Competition Affect Brand Preference in a Mature Market?,” Journal of Marketing, 59, 1995 (April), 32-42.

RAM C. RAO,

“Testing for the Independence of Competitive Promotions, ” Proceedings, American Marketing Educators’ Conference, Washington D.C. 1995 (August), 496-501.

Giles D’Souza and RAM C. RAO,

“A Model of Advertising Effects and Probabilistic Preferences,” Proceedings, American Marketing Educators’ Conference, Washington D.C. 1995 (August), 289-96.

Erin Steffes, B.P.S. Murthi and RAM C. RAO

“Acquisition, Affinity and Rewards – Do they stay or do they go?”  Journal of Financial Services Marketing 13 (3), 221-233, December 2008

Tridib Bandhyopadhyay, Vijay S. Mookerjee and RAM C. RAO

“Why IT Managers don’t go for cyber-insurance product,” Commun. ACM 52 (11): 68-73, 2009

Erin Steffes, B.P.S. Murthi and RAM C. RAO“Why are some Modes of Acquisition more Profitable? A Study of the Credit Card Industry,” Journal of Financial Services Marketing (2011) 16, 90–100.

RAM C. RAO

“Package size and competition,” Marketing Science, 31(1),  January-February 2012, 52–54.

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