RAM C. RAO and Frank M. Bass,

“Competition, Strategy and Price Dynamics: A Theoretical and Empirical Investigation,”Journal of Marketing Research, Special Issue on Competition, XXII (3), 1985 (August), 283-296.


“Skimming Pricing for a Class of Diffusion Models,” Optimal Control Applications & Methods, 7 (2), 1986 (April-June), 209-215.

Dipak C. Jain and RAM C. RAO,

“Effect of Price on the Demand for Durables:Modeling, Estimation and Findings,” Journal of Business Economics and Statistics, 8 (2), 1990 (April), 163-170.

Peter T. L. Popkowski Leszczyc and RAM C. RAO,

“An Empirical Analysis of National and Local Advertising Effect on Price Elasticity,” Journal of Marketing Letters, 1 (2), 1990, 149-160.


“Pricing and Promotions in Asymmetric Duopolies,” Marketing Science, 10 (2), 1991 (spring), 131-144, Runner up John D. C. Little Award for the best paper in a TIMS journal, 1991.


“Promoting to Strategic Consumers,” Managerial and Decision Economics, 13(3), 1992 (May-June), 215-222.

V. Padmanabhan and RAM C.RAO,

“Warranties for Heterogeneous Consumers:Theory and an Application to the Case of Automobiles,” Marketing Science, 12 (3), 1993 (summer), 230-247. Runner-up, Frank Bass Dissertation Award, 1993; Runner-up John D. C. Little Award for the best paper in a TIMS journal, 1993; Runner up AMA award for the Best Paper in Services Marketing, 1993.

Dipak C. Jain and RAM C. RAO,

“A Simulation Study of Alternative Methods to Infer Market Structures,” European Journal of Operations Research, Special Issue on Stochastic Choice Models, 76(2), 1994.


“Testing for the Independence of Competitive Promotions, ” Proceedings, American Marketing Educators’ Conference, Washington D.C. 1995 (August), 496-501.

RAM C. RAO, Ramesh Arjunji and B.P.S. Murthi,

“Game Theory and Empirical Generalizations Concerning Competitive Promotions,” Marketing Science, 14(3, Part 2), 1995, G89-100.

Trichy V. Krishnan and RAM C. RAO,

“Double Couponing and Retail Pricing in a Couponed Category,” Journal of Marketing Research, XXXII, 1995 (November), 419-32.

(b) Abstracted, titled “Food Fight,” in Digest of Management Research, 7(2), 1996 (April), 15-6.

Rajiv Lal and RAM C. RAO,

“Supermarket Competition: The Case of Every Day Low Pricing,” Marketing Science, 16 (1), 1997, 60-80.

RAM C. RAO and Niladri Syam,

“Equilibrium Price Communication and Unadvertised Specials by Competing Supermarkets,” Marketing Science, 20 (1), 2001, 61-81.

Gila Fruchter and RAM C. RAO,

“Dynamic Two-Part Tariff for a Network Service,” Journal of Service Research, 4(August), 3-14. Lead Article, Finalist, Excellence in Service Research Award, 2002. 2001, 61-81

Norris Bruce, Ernan Haruvy and RAM C. RAO,

“Seller Rating, Price, and Default in Online Auctions” Journal of Interactive Marketing, 18 (4), 2004, 37-50.

Gila E. Fruchter, RAM C. RAO and Mengze Shi,

“Dynamic Network-Based Discriminatory Pricing,” Journal of Optimization Theory and Applications, 128(3), March 2006, 581-604.

Nanda Kumar and RAM C. RAO

“Using Basket Composition Data for Intelligent Supermarket Pricing,” Marketing Science, 25(2), March-April 2006, 188-199.

Kutsal Dogan, Ernan Haruvy and RAM C. RAO

“Who Should Practice Price discrimination Using Rebates in an Asymmetric Duopoly?,” Quantitative Marketing and Economics, 8(1), March 2010, 61-90. Download. Kutsal Dogan,

B.P.S. Murthi and RAM C. RAO

“Price Awareness and Consumers’ Use of Deals in Brand Choice,” Journal of Retailing 88 (1), March, 2012, 34-46. Honorable Mention, 2014 Davidson Award



“Strategic Pricing of Durables Under Competition,” in Issues in Pricing:Theory and Research, ed. Timothy M. Devinney, Lexington Books, Lexington, 1988, 197-218.

Frank M. Bass and RAM C. RAO,

“Equilibrium Dynamic Pricing of New Products in Oligopolies: Theory and Evidence,” Proceedings of the 1st Marketing Science Conference, Los Angeles, ed., Fred Zufryden, 1983, 11-35.

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