W. Steven Perkins and RAM C. RAO,

“The Role of Experience in Information Use and Decision Making by Marketing Managers,” Journal of Marketing Research, XXVII (1),1990 (February), 1-10.

Peter T. L. Popkowski Leszczyc and RAM C. RAO,

“An Empirical Analysis of National and Local Advertising Effect on Price Elasticity,” Journal of Marketing Letters, 1 (2), 1990, 149-160.


“Pricing and Promotions in Asymmetric Duopolies,” Marketing Science, 10 (2), 1991 (spring), 131-144, Runner up John D. C. Little Award for the best paper in a TIMS journal, 1991.


“Promoting to Strategic Consumers,” Managerial and Decision Economics, 13(3), 1992 (May-June), 215-222.


“Testing for the Independence of Competitive Promotions, ” Proceedings, American Marketing Educators’ Conference, Washington D.C. 1995 (August), 496-501.

RAM C. RAO, Ramesh Arjunji and B.P.S. Murthi,

“Game Theory and Empirical Generalizations Concerning Competitive Promotions,” Marketing Science, 14(3, Part 2), 1995, G89-100.

Trichy V. Krishnan and RAM C. RAO,

“Double Couponing and Retail Pricing in a Couponed Category,” Journal of Marketing Research, XXXII, 1995 (November), 419-32.

(b) Abstracted, titled “Food Fight,” in Digest of Management Research, 7(2), 1996 (April), 15-6.

Rajiv Lal and RAM C. RAO,

“Supermarket Competition: The Case of Every Day Low Pricing,” Marketing Science, 16 (1), 1997, 60-80.

RAM C. RAO and Niladri Syam,

“Equilibrium Price Communication and Unadvertised Specials by Competing Supermarkets,” Marketing Science, 20 (1), 2001, 61-81.

Nanda Kumar and RAM C. RAO 

“Using Basket Composition Data for Intelligent Supermarket Pricing,” Marketing Science, 25(2), March-April 2006, 188-199.

B.P.S. Murthi and RAM C. RAO

“Price Awareness and Consumers’ Use of Deals in Brand Choice,” Journal of Retailing 88 (1), March, 2012, 34-46. Honorable Mention, 2014 Davidson Award

Manish Gangwar, Nanda Kumar and RAM C. RAO 

Consumer Stockpiling and Competitive Promotional Strategies: When to Offer Shallow vs. Deep Discounts ,” Marketing Science, 33(1), January-February 2014, 94-113.

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